SEO stands for Search Engine Optimization. It is a technique to increase the traffic on your website by improving its rank on the search engine like Google, Yahoo, Bing.

SEO deals with improving the quality of the content, as most of the techniques that are used in website promotion involve data or text displayed there.

Ensuring that the data is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters. SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches. These standards involve the use of metadata, including the title tag and meta description. Cross linking within the website is also important.